SEARCH ENGINE OPTIMIZATION(SEO)
INTRODUCTION:
In this digital era SEO has become an important key to online success. It does not matter, whether you are a blogger, an e-commerce entrepreneur, or a content creator it is essential to understand SEO for bosting online visibility of your website and bringing organized traffic to your website.
WHAT IS SEO?
SEO, which is known as search engine optimization is the method of optimizing the website so that it increases it’s visibility in search engine result pages(SERPs). It’s main purpose is to increase organic traffic to your website and improve it’s ranking.
In this comprehensive guide we will try to go deeper in the world f SEO and give you a proper knowledge of SEO.
SEO Infrastructure:
For many of the users, search engine like Google, Bing and Yahoo are the important search engines in tis era. When you search for any information these search engines give a list of relevant result. For this purpose search engines use complex logarithms that consider various factors including website content, user experience, mobile friendliness, page load speed and many others.
Keywords are the building blocks of SEO. These are terms and phrases that people type into search engines to find information. Proper keywords research is the foundation of any successful SEO strategy. Effective keyword research involves finding the right balance between search volume(how frequently a term is searched) and competition (how many websites are targeting the same word). There are different keywords tools that will help you to find different keywords.
TYPES OF SEO:
There are 3 main types of SEO.
1.ON Page SEO
2.OFF Page SEO
3.Technical SEO
1. ON PAGE SEO:
It is the process of improving specific web pages so that they rank higher in search result.
Title Tags:
Create fascinating and relevant title tags for your pages that include your targeting keywords.
Keyword Optimization:
Optimize your content for search engines by naturally incorporating keywords but avoid keywords stuffing.
Image Optimization:
Use descriptive file name and alt tags to enhance photographs.
Header Tags:
Use header tags H1, H2 and H3 to organize your content and make it easier to read for both users and search engines.
2. OFF PAGE SEO:
off page SEO focuses on enhancing the authority and legitimacy of your website through external force.
Link Building:
Acquire high-quality backlinks from trustworthy websites in your niche.
Social Signals:
Interact with your audience on social media sites to improve brand visibility and boost traffic.
Online Reputation Management:
Monitoring and managing your online presence involve reacting to reviews and addressing customer feedback.
3. TECHNICAL SEO:
Technical SEO entails optimizing the technical components of your website to improve the functionality and accessibility for both users and search engines.
Site Speed:
Mae sure that the page load quickly by optimizing images, using content delivery networks (CDNs) and minimize code bloat.
Mobile Freindliness:
Make sure your website is responsive and accessible on all devices, especially mobiles.
XML Sitemaps:
Create and submit XML sitemaps to assists search engines in more effectively indexing your website.